TruBeauty Concepts started as Advanced Salon Concepts, when owner John Philipp saw wholesale exclusive brand beauty product distribution as the future of the professional beauty industry. John first worked in his father’s sundries distributorship, Bucks County Beauty Supplies. After his father’s passing John merged the two companies, forming TruBeauty Concepts.
We searched for and researched the newest, best, hardest-to-find and truly innovative products for our wholesale clients, forming alliances with key manufacturers. Whereas TRU aims to be trusted, respected and unique, we seek that in all our business interactions in order to bring only the best to the professional beauty industry. We are not the only game in town, but believe we are the only one that brings this innovation and continuous improvement to the table.
As we have grown and our reputation for excellence has spread, we continue to seek new ways to assist the finest beauty salons and spas. We have added The Beauty Center, a professional salon interior design service - TruDesign Concepts, and are filling the need for better professional education for our industry with H.O.P.E. for Beauty.
You’ll find it’s TRU – we are Trustworthy, Respected and Unique.